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Search Engine Optimization (Part 4/4) Fri Sep 03, 2010 6:23 pm
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Search Engine Optimization (Part 4/4) SEO Final Part |
Hello and welcome to our last SEO tutorial  .Today we are going to see some advanced SEO actions that will make our website appear a little higher in the search engines results.We are also going to control Google,Yahoo! and bing's bots  For a start,we are going to see what a website niche is: What is a website niche? I am going to show you what a website niche is: A niche market is the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.Let’s say you have a website or a blog related to the specific topic, for example the celebrity news and updates. In this case, your website or a blog niche is Celebrity. This way you will attract related visitors from all sources which are interested in this popular topic .Defining your Niche is a very important step, with it you can get the following benefits and advantages..When you know what exactly your website niche is,you will have better results working at your websites keywords .Choosing the right niche for a website or a blog is NOT choosing one of the above high-paying niches! You should choose a niche you are interested in, you know something about or you would learn something about it!DoFollow and NoFollow attibutes NoFollow attribute The NoFollow attribute is used to block search engines from visiting the hyperlink the attribute refers to.It is used to prevent spamming and also improved the search engine's results.The idea was invented by Google. Here is the altribute:
DoFollow attribute There is no such thing as a dofollow attribute. In web user jargon, the absence of a nofollow attribute makes a hyperlink a dofollow link, which means it does pass PageRank and anchor text. When you see someone refer to a blog as a dofollow blog, that means that any comments of links you add to any comments that you add to the blog are links that will pass anchor text and PageRank. Many blogs, including WordPress, add nofollow attributes to user comments by default and this is disabled on a dofollow blog. .Here is an example:
Robots meta tags You can use a special HTML <META> tag to tell robots not to index the content of a page, and/or not scan it for links to follow.However there are 2 important things that you have to notice before using the robots meta tag: => robots can ignore your <META> tag. Especially malware robots that scan the web for security vulnerabilities, and email address harvesters used by spammers will pay no attention. => the NOFOLLOW directive only applies to links on this page. It's entirely likely that a robot might find the same links on some other page without a NOFOLLOW (perhaps on some other site), and so still arrives at your undesired page. Syntax The "NAME" attribute must be "ROBOTS". Valid values for the "CONTENT" attribute are: "INDEX", "NOINDEX", "FOLLOW", "NOFOLLOW". Multiple comma-separated values are allowed, but obviously only some combination make sense. If there is no robots <META> tag, the default is "INDEX,FOLLOW", so there's no need to spell that out.Here are the attributes:
Keywords in Anchor tags The anchor tag or the <a> tag, is one of the most important html tags in terms of SEO. Links (internal links and links from external website) will use it. The anchor text used under the <a> tag will sculpt your website Page Rank and will define the subject matter of a web document  .Adding keywords to the title of our anchor tag can boost our search engine results.For example:
Keywords in Alt tags Usage of keywords in image alt attributes can really help at Search Engine Optimization.Search engines also check the image alt attributes in order to display better search results.Example:
Hope you enjoyed my SEO tutorial,from the first part to the last .If you have any questions or face any problems post a reply here and i am willing to help you |
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